Send Bulk of text through query string from excel 2010

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MS-Excel

web

Hi all,

I have crated excel with

Hyperlink 

function. here I have open my web site with query string. it's working fine.

but more than 170 characters it's not accepting The Link is changing

#Value

formate.

is there any limitation of character for querystring? If not how can I pass bulk of text through query string.

let me know?

my code is;

=HYPERLINK("http://example.com/Default.aspx?order="&A3&"&firstname="&B3&"&lastname="&C3&"&custom="&D3&"&custom2="&E3,"Link")

Thanks.