I found the solution!
here is the code:
<![CDATA[
<![CDATA[
<![CDATA[
<asp:content id="Content1" contentplaceholderid="head" runat="server" xmlns:asp="#unknown">
</asp:content>
<asp:content id="Content2" contentplaceholderid="ContentPlaceHolder1" runat="server" xmlns:asp="#unknown">
<div style="float: left; width: 650px; margin-right: 16px">
<dx:aspxnewscontrol width="100%" datasourceid="LinqDataSource1" id="newsControl" enableviewstate="False" xmlns:dx="#unknown">
runat="server" NavigateUrlFormatString="~/WebForm1.aspx?id={0};" TextField="prDescription" DateField="prTimeUploaded" HeaderTextField="university"
DataMember="prDescription" ImageUrlField="prId" NameField="prName" OnItemDataBound="newsControl_ItemDataBound" >
<itemsettings showimageaslink="True" maxlength="120" tailtext="Details">
</itemsettings>
<pagersettings currentpagenumberformat="{0}" numericbuttoncount="5">
<nextpagebutton visible="True">
</nextpagebutton>
<prevpagebutton visible="True">
</prevpagebutton>
</pagersettings>
<itemimage height="200px" width="200px">
</itemimage>
</dx:aspxnewscontrol>
</div>
<asp:linqdatasource id="LinqDataSource1" runat="server" contexttypename="WebApplication1.App_Code.imgGlryDsplyDataContextDataContext" entitytypename="" tablename="productsTbls"></asp:linqdatasource>
</asp:content>
ASPxNewsControl has a event handle ItemDataBound:
protected void newsControl_ItemDataBound(object source, DevExpress.Web.ASPxNewsControl.NewsItemEventArgs e)
{
e.Item.Image.Url = "getImage.ashx?prId=" + e.Item.Image.Url;
}