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Repurposing vs. Optimized Design Terrence Dorsey21-May-12 10:40 Terrence Dorsey 21-May-12 10:40  Jakob Nielsen's Alertbox[^]: It's cheap but degrading to reuse content and design across diverging media forms like print vs. online or desktop vs. mobile. Superior UX requires tight platform integration. When does it make sense to optimize for a mobile experience? Almost always. Re: Repurposing vs. Optimized Design Tim Corey22-May-12 3:55 Tim Corey 22-May-12 3:55  From a design and usability perspective, I fully agree. Optimizing the design for each platform is definitely the best way to go if you want the best possible outcome. However, from a cost perspective it can be prohibitive. Sometimes it is better to get something that works for all devices rather than not being on the devices natively. For instance, Google has worked on the mobile platforms before they had solid apps for each platform. The nice thing is that they were able to tailor their mobile sites first to the new platforms and then finally bring full apps to them. It was an iterative approach that got their product to the mobile consumer quickly and yet they were able to provide better content and integration as they went.

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