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Steve Gurley's Blog[^]:
Today’s open-loop mobile wallet offerings generally concentrate on three things: payments, loyalty and promotions. Most, however, are primarily focused on enabling the smartphone to connect with a merchant’s payment terminal (wirelessly in the case of NFC or optically in the case of 2D bar codes) for the purpose of transmitting the information that typically resides on the mag-stripe of a consumer’s traditional credit/loyalty card. Some, however, are taking a fundamentally different approach to the mobile wallet...

Stand and deliver, your smartphone or your life!