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questions and please don't post ads.
I guess if it wasn't effective they wouldn't bother?
It is not always about getting more customers, sometimes you simply need to get your name out more than the competition. Hardly matters how much debt that generates, as long as the company survives long enough to pay your bonus.
Bastard Programmer from Hell
If you can't read my code, try converting it here[^]
It's the marketing technique that's the point: just keep sending. Charities do the same, sending me a request for money every month - even if I just gave them something - and never noting that for years my donation is a once-a-year event. Lots of name-and-address stickers and pads, too.
Apparently they find it worth it. So why not the banks, too?
Aside: I got the Barclay's Master Card. They're going to pay me US$200 after I spend US$500 in the first three months (rather easy). After I get their money, more bribes or I'm gone.
The marketing dept. gets a budget, they contract to a mailing house to do mailings based on some nebulous market research, and nobody actually tracks whether the marketing dept. budget is paying for itself, which it probably isn't.
I doubt that online advertising is any better, and I doubt that companies have any way of tracking whether their ad campaigns are actually profitable.
And if they did, the whole "free online services paid by ads" bubble would burst.
Conversely, I guess sites like Code Project actually makes enough money through ad revenue to keep paying for this wonderful site! Sort of scary / creepy / cool.
Ah, but you've missed the point. You're experiencing a bit of marketing excellence (yeah, I threw up in my mouth a little) on the part of the postal service. They've sold innumerable companies on bulk mailing at reduced rates. The more the company mails, the bigger the discount.
How about a "Goldfinger" DVD? I love that movie - should be worth a lot!
Anything that is unrelated to elephants is irrelephant Anonymous - The problem with quotes on the internet is that you can never tell if they're genuine Winston Churchill, 1944 - I'd just like a chance to prove that money can't make me happy. Me, all the time