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Wow, I hadn't realised I posted that, thanks I will look into that further after lunch...
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I agree the it is good in theory, for other life ruining reason I'll not go into here. 
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Hey, guys.
My editor pinged me yesterday to say he's looking for big data authors. If you're interested, go to my website's contact form[^] and ping me so that I can make an email introduction for you.
If I know you, I'll share my impressions with him. If I don't, I'll be honest with him that you're a blind referral. As far as he goes, of all the editors I've worked with over the years, he's my absolute favorite. Honest, positive, constructive and a good guy. He helped me make both Tribes 2nd ed and Have Fun much better books without getting in my way or stepping on my creative toes. I would recommend him without hesitation.
If you've never written a book before, be advised that you need to be prepared to do your own marketing and promotion once it hits the streets if you want more people than your family and friends to read it. Your publisher (mine and any other) will do very, very little for you in that regard. That's just the nature of the business. You can waste time and emotion ranting about how that's not fair, or you can embrace reality and operate accordingly. It is what it is.
Consequently, publishers are most enthusiastic about authors who have a firm grasp of their audience and are both willing and able to get in front of them and spread the word once the book has been released - in other words, authors who are capable of effective marketing and promotion. If you're not comfortable with doing that, don't write books. It's a lot of work (takes a year or so to get it on the street) and it won't be rewarding for you if it dies a quiet death once it's available for sale.
With that in mind, here are his comments to me. If you're interested in writing for Apress, I'll be happy to hook you up.
I’m now doing big data books—both specific technologies like Hadoop and as it relates to sectors like healthcare or finance—so feel free to pass my name along to any developer friend working in that area.
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He wouldn't be interested in 'big chocolate bar' authors would he? I could specialse in sectors such as 'Dark', 'Caramel' and 'Fruit & Nut' ... 
... no? Well, worth a try! 
"State acheived after eating too many chocolate-covered coconut bars - bountiful"
Chris C-B
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No 'Nutella' or 'Ice cream' sectors . This is shame, shame i tell you, you should educate yourself in these!
Microsoft ... the only place where VARIANT_TRUE != true
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Nuttella? Yeuw! 
Way too sweet, way too low in chocolate. Herself eats it, but I can't stick the stuff...I prefer my chocolate 70% proof and above!
Those who fail to learn history are doomed to repeat it. --- George Santayana (December 16, 1863 – September 26, 1952)
Those who fail to clear history are doomed to explain it. --- OriginalGriff (February 24, 1959 – ∞)
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OriginalGriff wrote: Nutte
Translate that into german and you know why they write it with one 't', and not two.
Clean-up crew needed, grammar spill... - Nagy Vilmos
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Marco Bertschi wrote: Translate that into german
Is that a Zen koan - translate German into German? 
Now, if you translate it into English, I see it's something to do with rugby players.
"These people looked deep within my soul and assigned me a number based on the order in which I joined."
- Homer
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Richard Deeming wrote: Now, if you translate it into English,
That's what I meant to say
Clean-up crew needed, grammar spill... - Nagy Vilmos
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OriginalGriff wrote: I prefer my chocolate gin 70% proof and above!
ftfy
speramus in juniperus
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Argonia wrote: This is shame, shame i tell you,
Perhaps you could co-author with me?
"State acheived after eating too many chocolate-covered coconut bars - bountiful"
Chris C-B
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Let get started with the drafts
Microsoft ... the only place where VARIANT_TRUE != true
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I'm so dedicated to the cause that I'm off to do some preparatory research! 
"State acheived after eating too many chocolate-covered coconut bars - bountiful"
Chris C-B
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Microsoft ... the only place where VARIANT_TRUE != true
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Would you include an appendix on Giant Toblerone[^] as well? They do a 2 1/2 foot long, 10lb bar, which would need an appendix just to itself!
Those who fail to learn history are doomed to repeat it. --- George Santayana (December 16, 1863 – September 26, 1952)
Those who fail to clear history are doomed to explain it. --- OriginalGriff (February 24, 1959 – ∞)
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I think there would be many appendices ....
... I'm just off to buy a large triangular chocolate bar for purely research purposes!
"State acheived after eating too many chocolate-covered coconut bars - bountiful"
Chris C-B
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I can see the title of the Article already!
I can't read the article clearly - it's covered in brown fingerprints... 
Those who fail to learn history are doomed to repeat it. --- George Santayana (December 16, 1863 – September 26, 1952)
Those who fail to clear history are doomed to explain it. --- OriginalGriff (February 24, 1959 – ∞)
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DeathByChocolate wrote: DeathByChocolate
My neighbor actually died eating chocolates. He use to eat drink and sleep chocolates. He use to eat medicines with adding some liquid chocolate on top. I think the last one he had was Snickers.
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DeathByChocolate wrote: :Ali sticks fingers chocolates in ears:
FTFY 
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DeathByChocolate wrote: :Ali sticks chocolate fingers in ears:
FTFTFYFY
"These people looked deep within my soul and assigned me a number based on the order in which I joined."
- Homer
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You mean...it was a Marathon[^] that killed him?
I knew jogging was bad for you!
Those who fail to learn history are doomed to repeat it. --- George Santayana (December 16, 1863 – September 26, 1952)
Those who fail to clear history are doomed to explain it. --- OriginalGriff (February 24, 1959 – ∞)
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Aahh, do you know some other place where the theme of pure knowledge is turned into a tribute to chocolate. We need only some sheeps and beer and we are done Oooh the sweet chocolate calling me back home .... to eat it
Microsoft ... the only place where VARIANT_TRUE != true
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I don't want to say big data, because well, in my mind, big data is truly staggering, I don't think another book on hadoop is what the world needs.
Why?
1) Everyone is doing "hadoop"
2) Hadoop is not marketed as a panacea but is being implemented as one
3) Vertical Scale has been proven to be faster when "it fits"
4) Enterprise Really needs to be spoon fed and buying 100 nodes isn't "feasible" sometimes
5) Sometimes what seems like a "big data" problem is an infrastructure problem
What I think would be better is a book of case studies that came with a CD (haha, DVD's of sample data) that took a data set, real-world problems, and the tackled them using numerous methods.
Did you know that it takes 2 seconds to load a 2GB file into ram on my machine?
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