How to create new instance of object by passing in name of model

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C#

C#4.0

generics

MVC4

Hi can anyone point me in the right direction,

i'm writing a front end application, that will have around 10-15 models in the project.
the front end will look exactly the same regardless of which model you select, the only difference being that there will be more or less columns in the table depending on which model you select from a dropDown.

how do i then use a string e.g "name of model i clicked" to then create a new instance of that model, load the model so then i can get the ojbect info so i can count the amount of properties to then loop over them generating column headers and then add the column names (using propertyInfo.getValue or something).?

is this possible, i'm wanting to make generic re-usable code. so pseudo code:

UnknownType type = new UnknownType();

getPropertyCount(type);
for each(property in type){
getAllPropertyInfo();
buildHtml();

}