The Insider News

9 Ways to Promote Your Software Demo[^]

An unwatched video is nothing short of a waste of time and money. So now that you’ve designed and created a video to showcase your software, how do you make sure that people actually see it?

The Internet and social media are there to help make sure your video is seen by as wide an audience as possible. Some effective ways to promote your work include:

Report: 57% Of Mobile Developers Plan To Adopt Windows Phone[^]

Microsoft’s Windows Phone platform may not be a huge hit with consumers just yet, but according to a new report by market analysis and strategy firm VisionMobile, it’s definitely catching on with developers. Almost 60% of the developers who responded to this survey say that they plan to develop for the Windows Phone platform. Those are just ‘plans,’ though, and those don’t have to turn into reality. Windows phone, say the survey’s authors, “is indeed the new cool,” but “to turn the buzz into developer buy-in at the levels of iOS and Android, actual adoption must follow soon or fall flat.”

Microsoft Surface secrecy not ideal: Dell[^]

Microsoft has gotten analysts debating if its tablet Surface is indeed an iPad-killer, but the secrecy that shrouded its biggest bet yet is also risking the trust of long-time partners including PC-maker Dell, which barely had three days notice from the developer of Windows operating system.

"It is hardly ideal," Steve Felice, president and chief commercial officer for the $62-billion Dell, told ET. "But this is the way it is in the technology industry, where the rules are constantly changing."

Windows Phone 8 announced: Features, Video, Screenshots[^]

Microsoft has officially announced Windows Phone 8, in San Francisco today. The new Windows Phone 8 experience will offer re-sizable tiles, customizable colors, & live updates, and more.

This release of Windows Phone will have the Windows Core. It will be based on the rock-solid core of Windows 8 operating system. This would mean that both would share common networking, security, media and web browser technology, and a common file system, translating in better performance, more features, and new opportunities for app developers and hardware makers to innovate faster.

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Software used to analyse medical brain images gives significantly different results if it’s run on a Apple Mac or PC, according to new research.

The findings by a team of German researchers has raised concerns about potential problems with software analysis.