Please try:
SELECT Group_display_name,Equipment_Display_name,
SUM(CASE PARAMETER_NAME WHEN 'CHARGE_AMOUNT' THEN required_pounds ELSE 0 END) AS c1,
SUM(CASE PARAMETER_NAME WHEN 'CHARGE_AMOUNT' THEN 0 ELSE actual_pounds END) AS c2
FROM data
GROUP BY Group_display_name,Equipment_Display_name
ORDER by Group_display_name,Equipment_Display_name