Use a
<location>
tag in the config file to modify the headers for that action:
<system.webServer>
<httpProtocol>
<customHeaders>
<add name="X-Frame-Options" value="SAMEORIGIN" />
</customHeaders>
</httpProtocol>
</system.webServer>
<location path="YourController/Ads">
<system.webServer>
<httpProtocol>
<customHeaders>
<remove name="X-Frame-Options" />
</customHeaders>
</httpProtocol>
</system.webServer>
</location>