Hi
Nikunj,
Please try the following
<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,19,0"
width="200" height="100">
<param name="movie" value="<% =swfFileName%>" />
<param name="quality" value="high" />
<embed src="<% =swfFileName%>" quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer"
type="application/x-shockwave-flash" width="200" height="100"></embed>
</object>
Or you may refer following
How To Play SWF File In Asp.Net[
^]
Thanks,
Imdadhusen