Database Connection Issue

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C#

Hi, I am recieving the follwing error on a piece of code linking to a database:

A network-related or instance-specific error occurred while establishing a connection to SQL Server. The server was not found or was not accessible. Verify that the instance name is correct and that SQL Server is configured to allow remote connections. (provider: Named Pipes Provider, error: 40 - Could not open a connection to SQL Server)

My code is:

using System;
using System.Collections.Generic;
using System.Linq;
using System.Text;
using System.Windows;
using System.Windows.Controls;
using System.Windows.Data;
using System.Windows.Documents;
using System.Windows.Input;
using System.Windows.Media;
using System.Windows.Media.Imaging;
using System.Windows.Navigation;
using System.Windows.Shapes;
using System.Data.OleDb;
using System.Data;
using System.Data.SqlClient;

namespace WpfApplication1
{
    /// <summary>
    /// Interaction logic for MainWindow.xaml
    /// </summary>
    public partial class MainWindow : Window
    {


        public MainWindow()
        {
            InitializeComponent();
        }

      
        public void dbCC(){
        // 1. Instantiate the connection
        SqlConnection conn = new SqlConnection(
            "Data Source=(local);Initial Catalog=Northwind");

        SqlDataReader rdr = null;

        try
        {
            // 2. Open the connection
            conn.Open();

            // 3. Pass the connection to a command object
            SqlCommand cmd = new SqlCommand("select * from Customers", conn);

            //
            // 4. Use the connection
            //

            // get query results
            rdr = cmd.ExecuteReader();

            // print the CustomerID of each record
            while (rdr.Read())
            {
                Console.WriteLine(rdr[0]);
            }
        }
        finally
        {
            // close the reader
            if (rdr != null)
            {
                rdr.Close();
            }

            // 5. Close the connection
            if (conn != null)
            {
                conn.Close();
            }
        }
    }

        private void button3_Click(object sender, RoutedEventArgs e)
        {
            dbCC();
        }



    }
}

This is my first time using a database in c#, this is obviously just a simple test to connect to a db and retrieve some data, but I seem to be stuck at the first hurdle and I haev no idea why!!

Any help would be appreciated!