You will need to create a data template, and then set the item template property of the list view, like this:
<window.resources>
<datatemplate x:key="ImageCell" xmlns:x="#unknown">
<stackpanel orientation="Horizontal">
<image source="{Binding PlayerCardImages}" width="200" height="200" stretch="Fill" tooltip="Add tooltip" />
</stackpanel>
</datatemplate>
</window.resources>
<stackpanel orientation="Vertical">
<label content="Player Cards" />
<listview name="lvwTitles" itemssource="{Binding}">
IsSynchronizedWithCurrentItem="True"
SelectionMode="Single" ItemTemplate="{StaticResource ImageCell}" Height="59">
</listview>
</stackpanel>
The stack panel in the item template can have anything in it (within reason).