suppose you have a hidden field:
<asp:hiddenfield id="HiddenFieldServerDateTime" runat="server" CssClass="SomeStyle" /></asp:hiddenfield>
You can assign the value to this hidden field like:
$("#<%= HiddenFieldServerDateTime.ClientID %>").val()="whatever you want to assign";
OR
<pre lang="Javascript">
$("#<%= HiddenFieldServerDateTime.ClientID %>").val("value here");
</pre>
Hope it helps :)