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Let me defend my opinion on this statement. ( I had to do it )
There is nothing like bad idea, it's the result of the idea which is good or bad. which completely depends upon how you execute your idea and what is the timing.
so if you failed to execute the idea properly then it's bad idea, but same idea someone else can execute properly and make it good idea.
otherwise iPod was bad idea for lot of people, but how apple executed it and at correct time was more important (same with phone and tablet).
How you know smart people, like people who dont have bad ideas ?
now let's drop Smart and Bad from this statement.
Why people defend their ideas? because everyone who has some level of self confidence + ego (which is kind of side effect of having self confidence) is going to defend their point of view / thinking (idea), because they beleive in it. Do we need an article on this ?
ok ok... now finished defending (feels good)... let me read the article now...
If what you are saying is that the idea of good/bad ideas is subjective and can't be definitively classified even by a master of logic, then I agree. But that may be a bad interpretation of your logic.
"I have a theory that the truth is never told during the nine-to-five hours. "
— Hunter S. Thompson
That's a rather unusual structure they think they've got going on there. I've never encountered marketing controlling the IT department. Yes, they have input to it - but as customers, the same as everybody else.
Marketing web-shyte is often done inside the marketing department. Any serious work should be kept away from them.
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We have web developers (designers) working in marketing. These are solely responsible for 'look and feel', graphics (photoshop work etc to create banners and what not), all front stuff.
In terms of Infrastructure, code and development, deployment - that all sits with our IT department and goes through a change control process. The Marketing department would have to 'sign off' on a deployment, but that responsibility sits solely with us.
That's not a bad way to go about it. 'Look and feel' is such a fickle area, they change their mind constantly & I'd rather have someone close to them that can knock up the designs, then send them on to us for implementation.
I think if you've got actual programmers working in Marketing, IT & all deploying - who's responsible for what? Could get somewhat messy, finger pointing & blame game!
I think if you've got actual programmers working in Marketing, IT & all
deploying - who's responsible for what? Could get somewhat messy, finger
pointing & blame game!
Yes, that's what I'm afraid of. We have found ourselves in a power struggle with marketing, and our CEO, who admits he is ignorant of technology, seems to have already decided in their favor and is listening to IT as a formality, or just a curteousy. Marketing thinks the problem is with the web technology we're using, and thinks we can change it to a different platform in a different language than we have internal expertise and it'll be no more trouble than changing their socks, or trading in a car for a new one.
Our company doesn't have what I'd call a big bureaucracy. We have less than 140 employees.
Rama Krishna Vavilala wrote:
Probably, the Marketing people got fed up with trying to get IT do some work for them. This way they can control their own projects.
That is true in our case. I think it is a problem for many companies, as was atested in a recent panel discussion we attended last week where the panelists were from big corporations who had this same problem, their marketing departments were setting up what they called Shadow IT departments.
Rama Krishna Vavilala wrote:
I have seen it happen in a few companies and it worked well for them.
I'd like to know how they divided up and enforced the roles and responsibilities, how they controlled data integrity being written back to the legacy databases from the "wild" programmers in marketing.
<blockquote class="FQ"><div class="FQA">TNCaver wrote:</div>How much input does your marketing department have in determing the technology used, including the CMS?</blockquote>I don't know that they care anything about the actual technology as long as it displays/delivers what they want. As far as the content, they have full say-so.
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In most places I've worked, programmers are kept well-insulated from marketing/sales nazis.
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That's the way it is here. It is mostly to protect the salesmen. The engineers want to kill them every time they sell another machine with a custom option that we have never done or even considered doing.
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I work for a large company (thousands of employees) and there are various teams of developers. I work in the marketing department and I am a web developer. I have a couple web developers coworkers who are also in the marketing department, as well as some web designers and a bunch of other people (e.g., people who write "copy" and manage website content).
The way I understand it, we (the marketing department) get say on the user experience (mostly when it is something that is customer facing). IT controls upgrades and they have written major portions of the shared code base we use. I have seen some conflicts where managers don't know who owns what, but they always find some way to resolve it. The developers in marketing are allowed to deploy DLL's and such to the website, but we are not given access to the server. Instead, we use a deploy tool that copies files to production. That works nicely, because we copy files frequently and we let IT figure out all the configuration stuff (e.g., they handle DNS changes and such when a new domain needs to be created).
As far as the CMS, a guy in IT had some experience with Umbraco and he suggested we use it, so we did (I'm now "the Umbraco guy", as I did a large amount of research and testing when implementing the website in Umbraco). There were no conflicts because none of us had any experience with another CMS and there was really no budget for an expensive (read: not free) CMS.
So, basically, the developers in marketing work closely with the developers in IT, but if push comes to shove, the marketing department gets say for only what affects the company's image.
Martin Fowler wrote:
Any fool can write code that a computer can understand. Good programmers write code that humans can understand.