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Except he should know, because behavior control and implanting ideas is our consumerism heads is what Hollywood is all about. And that statement would not be complete without a reference to the Illuminati[^] (amazon book link)
I was in San Antonio when the game came out. As my companion was checking her phone for nearby eateries, an Irish lad approached and asked if we were playing the game. Neither of us had a clue, but he was kind enough to walk us to a fine Irish pub/restaurant down on the Riverwalk where I had the Dublin chicken w/bangers and mashers! Add a few stout ones to take the edge off of the 14 hour drive and it turned out to be a fine evening!
I've gotten sidetracked...Anyway, the hotel balcony overlooked a fairly busy section of the aforementioned Riverwalk. At night, it became a stream of glowing screens...amazing how many people walk around 'zombiefied' and avoid serious injury! That being said, if the game is good enough (and free) people will play it and submit to whatever silly legal disclaimers are shown without reading any of them. (just as trained IT guys [! all] fail to read the awesome documentation you supply with your software...so easy a trained monkey could do it...instead insisting on a remote so that they don't have to do anything!...yeah, I heard those IMs coming and going while I did your job for you...at the end, yeah, it really was that easy mate, too bad you weren't paying attention. I'm sure we'll talk again the next time you replace a workstation... ) Sorry, it has been one of those weeks!
Are they capitalizing on the geolocations of virtual prizes/clues? How much would you pay to increase foot traffic in front of your pub? It could be a goldmine!