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Seeing the Burger King "Impossible Whopper" is more expensive than the "real" Whopper makes me think that somewhere there is some executive trying to set it up to fail. Since 99% of people, even if they tasted exactly the same which reportedly they dothey don't (and they smell funny), will buy the cheaper of the two options then the new impossible burger will fail to be a top seller simply because, even if it overcomes all other prejudices, it was too expensive.
I have not tried it myself because after some research I have found that, although it is much lower in cholesterol, it is significantly higher in sodium and just as much fat so brings no health benefits per se. Those weirdosvegans and vegetarian types who are not eating meat for so called "ethical reasons" should simply go elsewhere to eat - it's not like there aren't other choices available. BK do offer salads, they're pretty good actually. So why waste effort on Impossibles?
 Updated taste/smell comment above based on scientifically obtained data.
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...even if they tasted exactly the same which reportedly they do...
Those reports are well, um, incorrect.
A few of my co-workers are either vegan or no red meat, but they have the BK app and we all went in and got them for free. It does not taste like a burger. And it has an odd smell.
Worst thing was I couldn't get my money back- they shoulda paid me to have to eat that
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There's been some articles lately that point out there's absolutely no health benefit to any of these so-called substitutes, and can in fact make things worse as they're high in sodium (as if the western diet didn't already have enough of that).
Personally it's the "beyond" nomenclature that bothers me. It's got this connotation that says this is just the first of many steps the elite want to impose on the rest of us slaves. The next one would be to have us all get our protein from insects, and laughing at us while they're still eating steaks.
I don't buy any of the "feel good" alternatives offered by those who want to make us feel guilty about how we live. I'm leaving it at that before it degenerates into soapbox material.
Admittedly, I know next to nothing about those things, though I see the many advertisements for them. The skeptic in me, though, thinks it would be more accurately labelled 'Beyond meat profits'.
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It's like they're trying to sell good food to people who don't want good food
There's lots of tasty vegetarian stuff out there and it doesn't taste like regular burgers.
And I actually consider that a plus!