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"...consider what happened to the companies in the ice-harvesting business.
From the 1830s to the 1890s ice harvesting (cutting up frozen ponds and selling the ice) was a huge industry in New England. In 1886, the biggest ice harvest that ever occurred amounted to 25 million tons.
By the 1920s, almost all the ice-harvesting companies were out of business. Ice harvesting had been made obsolete by ice-making plants that could operate in any part of the country during every season.
Later, these ice-making plants were themselves made obsolete with the advent of refrigerators in people's homes."
Suppose you could go back in time and ask the owners of the ice-harvesting companies what their reactions were to ice-making machines. What do you think they would tell you?
*Guy Kawasaki was the "Product Evangelist" (worked closely with Steve Jobs) whose job was to convince companies to build software for the original Mac (even though it was a slow machine with too little RAM).
We've gone from milk being delivered in reusable packaging by horse powered vehicles to milk being delivered in reusable packaging by electric vehicles to milk being delivered in plastic packaging by petrol driven vehicles.
Progress is never quite as linear as we like to think.
Whenever you find yourself on the side of the majority, it is time to pause and reflect. - Mark Twain