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Maybe "subscribing down"? In the old days, hardware servers became obsolete in 2 or 3 years, so a new one was needed to support new applications, devices, workloads. Software had to be upgraded/rewritten to accommodate the new hardware. Nowadays, not so much. So, since I can't sell you a new version of my software every year or so, I will sign you up to "rent" it (subscribe). Hardware folks looked at that and the cloud was born? New businesses looked at it as a way to avoid IT departments and server rooms. Older clients with the server rooms poohed it until time to replace expensive hardware. Like any other advancement, some old jobs go away, some new ones show up. Relax, be assimilated.
You do the same type of dealing, except it's with virtual machines. You specify capacity requirements, and a VM is generated to your spec. And as in real-life, it's either over or under-specified, and you pay accordingly. It's just all happens faster.
It was only in wine that he laid down no limit for himself, but he did not allow himself to be confused by it.
― Confucian Analects: Rules of Confucius about his food