Since this is the web you have to first decide if you want to change the label's text with a postback or without a postback. With a postback means you can do it in C# but it's also easy to do without a postback in JavaScript.
c# - in the button click event
label1.Text = "SomeText";
javascript - onclick function of the button
function SomeButtonClick(){
document.getElementById("label1").value = "SomeText";
}