For starters, don't use Convert for any user input. Users make mistakes, so always validate it using TryParse:
double length;
if (!double.TryParse(myTextBox.Text))
{
... report problem to user ...
return;
}
Then pass the result of your multiplication to SQL via a parameterised query:
using (SqlConnection con = new SqlConnection(strConnect))
{
con.Open();
using (SqlCommand cmd = new SqlCommand("INSERT INTO myTable (myColumn1) VALUES (@C1)", con))
{
cmd.Parameters.AddWithValue("@C1", myValueForColumn1);
cmd.ExecuteNonQuery();
}
}