Error in Sql querry (open a txt file via querry)

EXEC sp_configure 'show advanced options', '1' 
RECONFIGURE 
EXEC sp_configure 'Ad Hoc Distributed Queries', '1' 
RECONFIGURE;

USE master;
GO
CREATE TABLE myTable(FileName nvarchar(60), 
  FileType nvarchar(60), Document varbinary(max));
GO

INSERT INTO myTable(FileName, FileType, Document) 
   SELECT 'Exit.txt' AS FileName, '.txt' AS FileType, * FROM OPENROWSET(BULK N'E:\Program Files\Microsoft SQL Server\MSSQL10.MSSQLSERVER\MSSQL\DATA\Exit.txt', SINGLE_BLOB) AS Document;
GO

Msg 4861, Level 16, State 1, Line 2
Cannot bulk load because the file "E:\Program Files\Microsoft SQL Server\MSSQL10.MSSQLSERVER\MSSQL\DATA\Exit.txt" could not be opened. Operating system error code 3(failed to retrieve text for this error. Reason: 15105).