Image show in Gridview without using handler

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ASP.NET

SQL-Server

Hii I m uploading image in database and storing the path in database and image also in folder.
Its working Fine bt when i want to show this image in gridview then its nt working??
My gridview page code is below please help me??

<asp:GridView ID="GridView3" runat="server" AutoGenerateColumns="False" 
            DataKeyNames="product_Id" DataSourceID="SqlDataSource1">
            <Columns>
                <asp:BoundField DataField="product_Id" HeaderText="product_Id" 
                    InsertVisible="False" ReadOnly="True" SortExpression="product_Id" />
                <asp:BoundField DataField="product_Name" HeaderText="product_Name" 
                    SortExpression="product_Name" />
                           <asp:TemplateField>
                   <ItemTemplate>
                       <asp:image  headerText="Prod_Image" runat ="server"  ID ="img4" ImageUrl= '<%#("~/Image/") %>' AlternateText='<%# Bind("Fname") %>' />
                   </ItemTemplate>
               </asp:TemplateField>


                <asp:BoundField DataField="product_Qty" HeaderText="product_Qty" 
                    SortExpression="product_Qty" />
                <asp:BoundField DataField="product_Rate" HeaderText="product_Rate" 
                    SortExpression="product_Rate" />
            </Columns>
        </asp:GridView>
        <asp:SqlDataSource ID="SqlDataSource1" runat="server" 
            ConnectionString="<%$ ConnectionStrings:crackers1ConnectionString3 %>" 
            SelectCommand="SELECT * FROM [Productmaster]"></asp:SqlDataSource>

How can i show image without using handler.Plzz help me..Thnxx..!!