datalist bind issues c# 4.0

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C#

I am using DataList Control. using datalist i display data from sql server database table. for example using Eval i bind all data this way. it is working all right. But i don't want to bind all the data this way. I want to use link button inside datalist. My purpose is when I click on link button it should display and bind data to link button and display as a text of link button.
My problem is i have already bind data to data list but not bind data to link button. after i display datalist with other data i want to click link button and display all data including data as a text in link button.

any one can see the same thing in the search item list on www.tatayellopages.com just clicking the link button ViewPhoneNumbers