here is one simple example in below code one hyperlink inside gridview and is bind with coulmn..like this
<asp:hyperlink id="a_main_menu" runat="server" href="<%# DataBinder.Eval(Container.DataItem, "page").ToString()%>" xmlns:asp="#unknown"><![CDATA[<%# DataBinder.Eval(Container.DataItem, "menu_name").ToString()%> </asp:hyperlink>
and then ondatabound event chnaging the navigation like this..
protected void grid_menu_DataBound(object sender, RepeaterItemEventArgs e)
{
HyperLink a_id = (HyperLink)e.Row.FindControl("a_main_menu");
a_id.NavigateUrl = "other_page.aspx";
}
may this will help u..