What is the datatype of your database column where you are storing your values? While storing or reading the date you can convert it in a format that you require refer following link.
http://msdn.microsoft.com/en-us/library/ms187928%28SQL.90%29.aspx[
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Syntax for CAST:
CAST ( expression AS data_type [ (length ) ])
Syntax for CONVERT:
CONVERT ( data_type [ ( length ) ] , expression [ , style ] )
103 is used for British/French format like dd/mm/yy.
There are lot many other formats. Please refer above link for better understanding on using date time in sql.