SQL Is not good with rows that contain the same data repeated - and there is normally a problem with your database or system design if you need to store the same data over and over again.
If you are doing this for testing to provide you with "sample data" then that is one thing - but I'd still suggest using different data (try
Lorem Ipsum[
^] for a source of "readble" but meaningless data)
Otherwise, just use a loop (provided your row contains an identity column you aren't filling in):
DECLARE @I INT
SET @I = 0;
WHILE @I < 10
BEGIN
INSERT INTO MyTable (Model) VALUES('Same Text')
SET @I = @I + 1
END