Without code my guess is about the same as any others.
Your object 'BulkyWeb' has not been created or initialized properly, make sure that you have actually created an instance of the object. If you have created the object, ensure that you have properly initialized it before trying to rename it. Before renaming the object, do a null check to make sure that the object is not null. If it is null, you will need to create and initialize it before renaming, as an example -
if (BulkyWeb != null)
{
BulkyWeb.Name = "BulkyBookWeb";
}
else
{
BulkyWeb = new YourObjectType();
BulkyWeb.Name = "BulkyBookWeb";
}